Geesje Duursma An Introduction
Geesje Duursma (52) is a versatile Dutch entrepreneur, researcher, and advisor with a strong focus on hospitality and inclusion. She studied business economics at the University of Groningen and has gained experience in the hospitality sector since her youth. After completing her studies, she worked as a hospitality consultant and, as a formula manager, developed a soft franchise model for fast-food restaurants.
De Pleats in Burgum (Fryslân)
In December 1997, Geesje, along with her husband, established the hospitality business De Pleats in Burgum. She is also the managing director and majority shareholder of Fergees B.V. and Duursma Advise BV, where she advises companies, governments, and care institutions on hospitality, Hospitability, and inclusion.
In December 1997, Geesje, along with her husband, established the hospitality business De Pleats in Burgum. She is also the managing director and majority shareholder of Fergees B.V. and Duursma Advise BV, where she advises companies, governments, and care institutions on hospitality, Hospitability, and inclusion.
Research and Doctorate
On October 10, 2024, she earned her PhD from the University of Groningen/Campus Fryslân with her dissertation, 'Hospitality in Organizations Working with Host Volunteers.' In her research, she introduced the concept of Hospitability, a broader and more strategic perspective on hospitality, focusing on organisations outside the traditional hospitality sector.
On October 10, 2024, she earned her PhD from the University of Groningen/Campus Fryslân with her dissertation, 'Hospitality in Organizations Working with Host Volunteers.' In her research, she introduced the concept of Hospitability, a broader and more strategic perspective on hospitality, focusing on organisations outside the traditional hospitality sector.
Boards and Volunteering
Geesje is also active as a board member at institutions like NHL Stenden University of Applied Sciences and Empatec NV. She volunteers for various organizations, such as the Entrepreneur Mentoring Service and regional broadcaster RTVNOF and was named a Knight of the Order of Orange-Nassau in 2017 for her social contributions.
Geesje is also active as a board member at institutions like NHL Stenden University of Applied Sciences and Empatec NV. She volunteers for various organizations, such as the Entrepreneur Mentoring Service and regional broadcaster RTVNOF and was named a Knight of the Order of Orange-Nassau in 2017 for her social contributions.
Training, Lectures, and Mentoring
As a hospitality economist and advisor, Geesje provides training sessions and lectures on topics such as the application of hospitality and Hospitability in various sectors and the role of inclusion within organisations. She shares her insights and experiences to inspire and support others in creating sustainable and inclusive environments.
As a hospitality economist and advisor, Geesje provides training sessions and lectures on topics such as the application of hospitality and Hospitability in various sectors and the role of inclusion within organisations. She shares her insights and experiences to inspire and support others in creating sustainable and inclusive environments.
Hospitability: The Finishing Touch!
Her future focus entirely on further developing Hospitability and its applicability in all societal sectors. Her work is expanding from national to international levels, targeting (inter)national companies aiming to contribute to a world that is accessible to everyone and fosters respectful collaboration and inspiration across cultures.
Her future focus entirely on further developing Hospitability and its applicability in all societal sectors. Her work is expanding from national to international levels, targeting (inter)national companies aiming to contribute to a world that is accessible to everyone and fosters respectful collaboration and inspiration across cultures.